Up until recently, the part of the bra called the clip or slide tab (see bra parts below) that allowed the wearer to adjust her bra straps was positioned on the front of the strap … as well it should be; after all, to make realistic adjustments one must, first, be IN the bra and, second, be able to see and reach the clips.
Then, suddenly, almost overnight, there came a frontal attack on women. Bra manufacturers, en masse, implemented the Bra Clip Transfer (BCT), repositioning the clips from the front of the bra to the back.
Now let me explain what this means in terms of time and convenience. Suppose it’s a work day. You’re in your office, and you feel things (hmmmm) slipping, the result, perhaps, of daytime gravity pull. Before BCT you simply reached up and under your blouse (or down, over the top) and quickly readjusted the straps. Now -- unless you’re a contortionist with a pair of eyes in the back of your head -- you must either call in a colleague for help or head down the hall to the bathroom, take off your top and bra, guesstimate the amount of “lift” you need, put your bra back on, and if you guessed wrong, start all over again.
I wanted to know who was responsible. And why they did it.
I polled bra manufacturers. “Was it a male or female designer?” No one would tell me, but I’m convinced men were behind this thrust since no sane woman would voluntarily handicap herself in this way!
Then I asked why. Apparently, women were embarrassed that bra clips could be seen under their clothes. This is patently ridiculous for three reasons: one, bra clips are virtually undetectable; two, if they could be seen on the front of one’s clothes, then they would be just as visible on the back; and three, would women who have made bra straps (ranging in color from dingy white to dirty gray) a fashion statement (giving rise to a new line of jewelry called “bra strap covers” – see below) be “embarrassed” by the hypothetical existence of clip blips?
BOTTOM WHINE! There is no rational explanation for the BCT. So why did it happen? It happened because designers are always redesigning --arbitrarily, it seems-- so consumers will always be buying, replacing the old with the new, and who protested?
That’s the bottom whine!
Author of “Coming of Age…AGAIN”
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